odore mente
open work with the aim to sell a marketable product or have a small series in a store. from the idea to the concept to the realization to the production and final marketing we went through every step of the process.
fragrance is invisible, volatile and has an emotional effect. but how can it be captured, even stored?
odore mente is a brooch made of terracotta. it stores the scent, makes it wearable and creates memories. they all look the same on the outside, differing only in their olfactory appearance. the brooch can be individually scented and reminds in everyday life of a certain personal moment, object or person.
odore mente is handmade at the zurich university of the arts.
from the plaster molds, the stamp to the inlay, the postcards and the
own vacuuming.
we were able to sell odore mente in three stores in zurich. In the popup store of “walter walter“, in the "zäme" and in the “atelier volvox“.
visitors of the “punkt ausstellung 19” at the zurich university of the arts could smell our memories and thus test and experience odore mente.
terra cotta and its material properties are so impressive that we already have other ideas in mind. how would be a combination of ceramics and glass be, as well as other everyday objects that tell fragrance stories.
collaboration with rafael gil cordeiro
trends and identity, zhdk
oct 18
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