prêt - à - laver
a textile product that reflects, disturbs, amazes, hacks or makes visible something that was previously hidden, to conceive and produce the goal and to develop its own identity for it. the confrontation with public space as the site of the intervention made it possible to clearly present the messages of the textile product and to react to them.
soap on textile?
the interest in the topics of cleaning, hygiene, washing, scent and body odor led to a discussion on the basis of a combination of two hygiene articles.
hygiene, especially personal hygiene, is a major issue in our society. the beauty industry is constantly growing, new treatment therapies, studio concepts are emerging, but the product range for self-use at home always has something to offer for every type. this over abundance, only application before, after or as prophylactic treatment leads to an over sensitization of this topic and finally to the over hygiene of our time which not only allegedly rejuvenates but can also lead to skin irritations and even diseases.
skin irritation
and skin diseases
we wanted to address exactly this area and try to draw attention to this topic with a product. It should not be bold but hidden and only speak for itself through its own execution of this over hygiene.
sewing of washcloths from recycled terry cloth
with screen printing of labels based on cigarette packaging
- washing may cause skin irritation
- washing destroys the natural protective film of the skin
- washing stop reduces the risk of skin diseases
different skin tones
clean washcloth before further processing
the homemade soap is poured into the mold so that the imprint disappears for the time being. the advertising card is embedded in the soap and slowly comes out as the first hint during washing.
washstopline
our soap towls
jasmine
cinnamon
grapefruit
packaging in the zeitgeist of ecological, natural, clean, minimalist appearance that does not give any appearance to the interior.
“döff ich Ihne t händ wäsche?”
“can I wash your hands?”
intervention and sale
at the bahnhofstrasse in zurich
the pedestrian remains in uncertainty about the actual topic.
ingredients:
extra virgin olive oil, lye stone, water,
grapefruit (essential oil), ochre (natural colorant)
due to the different aesthetics, prêt-à-laver can speak according to the desired use and purpose of mediation, thus suggesting or concealing knowledge about the actual subject matter.
the multifunctional soap cloth for at home and on the way, which, as a supposed purchase of another hygienic article, confronts the washing with the subject through self-awareness, the washing with the topic and also dissolves the concept with itself through the dissolution of the soap and draws attention to over-hygiene through self-reflection.
in collaboration with rafael gil cordeiro
trends and identity, zhdk
nov 17
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